Entrepreneur & Brand Partner Strategist

Brand Partnerships
I create strategic collaborations between brands that drive mutual growth and visibility.

Cross-Marketing Strategy
I specialize in aligning brands across industries to expand reach and audience engagement.

Community Building
I design events, campaigns, and experiences that bring people together around a brand.

Brand Development
I build brands with strong identity, purpose, and positioning from concept to execution.

People sitting on chairs at a panel or event in a retail store, with a large sign that reads 'Naima Marcus' in the background.

I’m a founder and brand strategist who loves bringing brands, communities, and people together in meaningful ways!

I started Gemini Beauty when I was sixteen to create real solutions for sensitive skin, but it quickly became more than just a product, it was about building a brand rooted in purpose, storytelling, and community. Matcha is my favorite drink so I even turned one of my daily rituals into skincare, creating our Matcha & Oat Moisturizer to bring that same calming, nourishing energy to sensitive skin.

Over the past five years, I’ve grown Gemini Beauty into a direct-to-consumer brand while leading product development, scaling operations, and building partnerships with brands across beauty, fitness, and retail.

My passion is scaling brands through strategic partnerships, cross-marketing, and community-driven growth. By connecting brands across industries, I create campaigns and experiences that expand reach and deepen audience engagement. My work spans from brand development to execution, with a focus on strong positioning, meaningful storytelling, and long-term impact.

About Me!

A young woman with dark wavy hair, wearing hoop earrings and a sleeveless dress with floral embroidery, holds a tube of skincare product near her face. She stands outdoors near boats and rocky cliffs during sunset.