Gemini Beauty

Founded: 2021-2026

Built and scaled a direct-to-consumer skincare brand focused on sensitive skin, blending high-performance formulations with purpose-driven branding.

Launched and grew Gemini Beauty from concept to a nationally distributed brand, overseeing every aspect of the business from product development to go-to-market strategy.

  • $50,000+ Units Sold

  • 4,000+ Customers

  • 6M+ Social Impressions

  • 230k+ Impressions from Partnership Campaigns

  • $45,000+ Donated to LupusLA

  • Retail partnerships with Neiman Marcus, Thirteen Lune, and Amazon

Led product development, supply chain, marketing, and brand strategy from concept to scale.

Three women holding skincare products, smiling and posing in natural light.

Partnerships & Collaborations

  • Two women smiling and holding health and wellness products, standing in front of a neon sign that reads 'SWEAT good vibes' on a brick wall.

    SPEIR PILATES

    Led 10+ cross-brand events and takeovers with Speir Pilates, bringing in partners like Califia Farms and Alfred’s Coffee to drive shared community growth and amplify brand visibility.

  • Unwell + More

    Unwell + More

    Partnered with brands including Unwell, Electrolit, and Califia Farms, integrating them into community-driven activations to expand reach and cross-brand visibility.

  • Advertisement for Kendra Scott x Gemini Beauty jewelry collection featuring a cuff bracelet and three-stone strand necklace, with a message about 20% of proceeds supporting Lupus LA.

    KENDRA SCOTT

    Collaborated with Kendra Scott on a philanthropic jewelry collection, bringing together our communities to support a meaningful cause.

  • Two women smiling and sitting in front of a sign that says 'corepower,' with white gift bags on a table in front of them.

    COREPOWER YOGA

    Executed cross-brand collaborations with CorePower Yoga, bringing in additional partner brands to drive community growth and multi-brand visibility through in-studio activations.

  • Outdoor event with round tables set with white tablecloths, floral centerpieces, salads, menus, glassware, and candles, with people mingling and tall patio heaters visible.

    LUPUSLA

    Developed and sustained a 5+ year philanthropic partnership with Lupus LA, aligning brand growth with meaningful social impact initiatives.

  • A group of fit young women and men in workout clothes gathered inside SoulCycle studio, posing for a group photo in front of a illuminated wall with 'soulcycle' repeated on it.

    SOULCYCLE

    Led a multi-brand collaboration with SoulCycle, Kendra Scott, and Pause Wellness Studio, creating a high-impact activation that connected aligned audiences across wellness and lifestyle.